Monday 11 November 2019

The History of Pants And Jeans

THE HISTORY JEANS For 150 years, denim has pierced our lives. On the street, in the media, he is omnipresent. We love him because he has the temperament of a bad boy, and because he is determined. Here! But, by the way, do we know the source of jeans?
When a person is surprised by jeans, I am happy to know where this fabulous dress came from. Fashion accessories have a lasting impact on culture, proving our love of denim, including its long history.

The origin of the cowboy: the cowboys of the states
When we looked at his jeans, we saw a canvas that was much bigger than us! Who is the hump in the world...

Genoa born jeans myth
If we believe in this legend, the jeans come from Genoa in northern Italy. In the 16th century, the city of Genoa enjoyed autonomy, the city is known as Genoa in Italian and Zena in Ligurian (local language). At the time, it was one of the largest ports in Europe, and the goods on the other side of the world crossed it. In the context of prosperity, Genoese fabrics designed to create sails and crew wear will experience unexpected prosperity...

In addition to reality, jeans are made from cotton canvas blended with linen or wool to create the future (the fabric worn by the poor). This coarse cloth was originally made by the Italians and exported to the UK through the port of Genoa, hence the name “jean” or “jeane” (English pronunciation of Genoa). This is the way to break the myth immediately!

Levi Strauss feels the beautiful world of the United States
In 1853, the Bavarian Levi Strauss smelled good. He began selling pants and overalls for wool, linen, tarpaulins and tents from New England. This thick fabric doesn't look like the jeans we know. His blue color belongs to the near future, and his jeans are brown.

Since the 1860s, it has received SergeNîmes' weaving technology in the south of France, which makes it possible to reduce the weight of denim and make denim from cotton. From now on, indigo dyeing has become the norm. A German borrowed Italian fabrics used in the UK, worked in France and then sold them in the United States. It can be said that he is global!

What do you need to remember? Today, if jeans and denim are used as synonyms for the current language, denim is actually a shortcut to "jeans" and has been widely used in the Middle Ages.



Goldrush Jeans
Workers are the first to adopt denim
Since the 1850s, gold diggers and other miners, cowherds and more common farmers have become cowboy fans. The same as the cotton field slave. Basically, workers are wearing denim. Why? Because it is known for its high strength, it is the last blue work! Guys have captured the enormous potential of this ultra-sturdy fabric. What they may not realize is the fashion potential of jeans.

Recorded, denim jeans already have a wallet or a small bag buckle that can be stored... their pocket watches!

Jeans are perfect
1871 sounds like a copper rivet. These iconic metals were launched by tailor Jacob Davis, who wanted to strengthen the seams of his denim creations. He met Levi Strauss, and two people applied for a patent for their jeans, with riveted pockets, and patented 139.121 in 1873. Still the Levi Strauss & Co brand of jeans, orange double-line stitching on the jeans. Pocket and waist leather patches to ensure its authenticity. Ok, so far, Levi's has a monopoly on denim, but the competition is about to stop!

In the early 1900s, there was a fifth pocket on the back of the jeans (in fact, it was generalized: there were two pockets on the front, a Martibu pocket on the right, and a pocket on the back, because before that, the hips of the jeans were Deprived of) its cavity). Then, in 1922, the first batch of belt passengers appeared in response to Americans' new habits, and Americans increasingly gave up their suspenders.

With the success of jeans, new actors appear on the market and are the perfect denim. Since 1911, he has been famous for his denim. His denim jacket and all-in-one denim have broken the quality limit in 1924. The brand marks the creation of a 13-ounce durable canvas (denim weight unit, one ounce equivalent to 28.4 grams) and three ounces more than Levi's. For the anecdote, the record was defeated by Edwin in Japan in 1963, and the jeans were 16 ounces. In contrast, today, 13-ounce canvases have become more popular, with models of 11 or 12 ounces. Anyway, let's go back to the sheep!

In 1926, Lee designed the first jeans with a zipper to replace the buttons. But the biggest revolution was in 1934, the arrival of the first ladies jeans!

What about jeans today?
Jeans, object of desire
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Since the 1980s, jeans have been installed in our wardrobes to become a unisex equivalent of the little black dress. Everyone wears it, each in his own way. From now on, it rhymes more with fashion than with political demands and social identity. But unlike the little black dress, the jeans are encanaille. It's time for industrial washes. We do not need to use his denim by wearing it for months, we can count on the jeans to give it a used look. All fashion trends are appropriate, multiplying cuts and styles of jeans. Gradually, he won the different strata of society, without ever denying his popular origins. With the exception, perhaps, of a signed model Escada encrusted with Swarovski crystals, sold $ 10,000. With that, he entered the Guinness Book of Records in 2012 because it is the most expensive jean in the world ...

Today, there are about seven jeans per person in the world. It is one of the few clothes, with some leather and tennis jackets rising, that transcend generations and social classes. Almost everyone wears jeans and it is not about to stop if we rely on the good health of the denim market around the world! In fact, it has been growing for ten years, and it is even the most dynamic clothing market in Europe. The cult of denim is such that Kaporal has passed the milestone of the million jeans sold in 2013. Proof that we are addicted!
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The era of connected clothing goes through denim
In 2015, still in tune with the times, Kaporal teamed up with two French, founders of Buzcard. The two companies are designing a pair of jeans equipped with a QR code connecting people to each other through their digital business card. This trendy denim jumps on the bandwagon of connected clothes, even before other big names in blue jeans get into the adventure.

Perhaps it is Yves Saint Laurent who best summed up the influence of denim on our lives, saying: "I have only one regret, not to have invented the jeans."

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